Keyword research is the process of discovering what search terms your target audience uses. Local SEO is the process of improving your visibility in location-based search results. Avoiding keyword stuffing—forcing in keywords where they do not belong—is also important because Google considers this a spammy practice. Violating Google’s spam policies can lead to a penalty that harms your search visibility. SEO works by aligning your website with how search engines define good search results.
On-page refers to optimizing both the content of a page and the HTML source code of that page. Effective on-page SEO helps users quickly find answers to their questions. Some key elements of on-page SEO include creating high-quality, relevant, linkable content, effective use of keywords, optimizing title tags, URLs, meta descriptions, image alt text, and more. Once potential keywords are identified, content marketing comes BHS Links into play. This can be updating existing content or creating brand new pieces of content.
Use Your Keyword in Your Content
And, search engines are very good at detecting whether it is relevant and useful or not. Let’s say that you do rank well simply because you stuffed your content with keywords. All search engines strive to show the most relevant results to their users. That is why you need to focus on improving the quality of your website content to win at SEO.
- This shows you the keywords that show up most often on the page.
- So far we’ve discussed what SEO is and how it works, let’s now talk about an essential SEO plan every beginner should implement for better search rankings in 2025.
- H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on.
- PPC, or Pay-Per-Click, is a type of digital marketing where advertisers bid on specific keywords they want their ads to show up for in search results.
Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. This structured data powers rich snippets that boost both visibility and click-through rates. For instance, with Pape-Dawson, we applied LocalBusiness schema across all their location landing pages. This ensured each page delivered accurate, structured details, resulting in enhanced rich snippets and improved engagement from local searches.
Free Keyword Tool
But the query is much more commercial in nature and will for sure generate more revenue which is why Google is showing buying guides instead of Walmart product page. That’s because the calculations are based on slightly different metrics and algorithms. With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically. Many of them have been officially confirmed by Google but many remain in the realm of speculations and theories. From the practical point of view, it’s important to focus on factors that have a proven impact but also try to keep a “good score” across all the areas. The only question is whether you are willing to invest some time into learning all the aspects of SEO, or you’ll hire a professional and invest your time into something else.
Search engines cater to these users by directing them to sites that offer an enjoyable mobile browsing experience. This includes responsive design, which is when content automatically resizes based on users’ screen size, touch-friendly design, and simplified navigation. Nearly all modern website themes are responsive, but you should always test your website by actually using it on a mobile device.
Monitor and Improve Your Technical SEO
When a user types a search query into a search engine like Google, the search engine looks at millions of entries to show the most relevant search results in decreasing order of relevance. They have their own algorithms of how they do it and those often keep changing. Good SEO for your website increases the likelihood that a search engine will rank your content higher than others.
If your post is a good fit, you’ll find that many of the people that you email will be happy to share it with their audience. To use it, search for a keyword that describes what your content is all about. This is why I included lots of older resources from the Backlinko blog in that guide. But instead of just posting a title and link, I included a quick summary of what we found in a Tweet.
SEO is an essential marketing technique that is focused on bringing organic, non-paid traffic to your website by using high-quality content to get you to the top of search engine results pages. Understanding and matching search intent are the foundations of on-page SEO. Your content should be original, informative, and engaging while it answers specific questions from your target audience. Title tags and meta descriptions are key HTML elements that can affect your website’s click-through rate from search results by a lot. Your business website’s success depends on search engine visibility.
